Snapchat apparently wants to continue its efforts in favor of content producers on its platform. Indeed, the social network is currently testing the integration of ads into the stories of a small group of American videographers. According to the company, the revenue generated would thus be shared between the platform and the content producers.
For several months now, Snapchat has been trying to give its content producers the means to professionalize themselves. Either generate revenue from the content and make a living from it. The “drug” social network, as Interior Minister Gérald Darmanin calls it, recently launched Story Studio, video editing application for content producers.
According to our colleagues in The Vergen Snapchat is currently working to integrate ads into the stories of videographers from its platform. In fact, the company is currently testing the process in the production of a selected group of American factors. The introduction of a larger scale is expected in the coming months.
Snapchat wants to integrate advertising into the stories of the stars
According to data reported by the American media, when an ad is placed in the story of “Snap Star,” Snapchat shares the revenue generated with that content provider. The company also specifies that this allocation is based on a formula that takes into account certain parameters, such as the frequency of messages from the content provider and the provoked engagement.
So far, this feature is only for “Snap Stars,” a videographer with a lot of followers and a profile confirmed by Snapchat. A golden star is affixed next to their name. This new measure comes when Snapchat’s boss expressed satisfaction with Spotlight’s success, an application released in November 2020 that is modeled on TikTok’s operations.
To stay up to date, Evan Spiegel announced it would pay authors $ 1 million a day to increase video production at Spotlight. Today, the CEO assures that his company will still pay several million dollars a month to the makers of Spotlight’s most popular videos. According to him Snapchat paid the authors a total of as much as $ 250 million in 2021.
Source: The Verge